May 16
17
Posted by Aleyda [Estimated read time: 9 minutes] I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you’ve been doing SEO for a while, I bet you’ve also had a few clients — even big ones — coming to you after they’ve tried to do structural web changes or migrations of any type without taking SEO best practices into consideration.
Original post:
Recovering Your Organic Search Traffic from a Web Migration Gone Wrong